Golden Prosperity Pathway
"Every Step Together, A Blessing Forward"
Imagine stepping from Jakarta's modern skyline into an intimate Indonesian-Chinese ancestral home during CNY eve — but elevated to museum-grade artistry. Rich burgundy and antique gold fabrics drape softly, creating warm enclaves. Handcrafted paper lanterns glow amber. Scent of osmanthus tea and fresh tangerines. Sound of guzheng strings plucked softly.
Ancestral Home Experience
Visual Universe
The ballroom doesn't feel like a ballroom — it feels like 600 guests have been welcomed into OCBC's family home for the most treasured night of the year.
Visual Pillars
Deep burgundy + antique gold + warm wood tones (not bright red/shiny gold)
Silk, velvet, rice paper, bamboo, lacquered wood
Warm amber glow (candlelight feel, never harsh white)
Heritage artifacts (vintage abacus, calligraphy scrolls, prosperity trees with real tangerines)
Indonesian-Chinese home CNY traditions (fei chun, angpao trees, ancestral altar reimagined)
The Narrative
One-Line Thesis
"OCBC invites its most valued clients to walk the Golden Prosperity Pathway — a cultural journey where ancient CNY blessings are personalized by master artisans, transforming the evening into a treasured family heirloom experience."
The Pathway Opens
Guests arrive at hotel entrance transformed into CNY prosperity gate — twin 12-ft gold-leafed pillars wrapped in silk, flanked by traditional lion dancers. Red carpet leads through foyer doors.
Emotion: Curiosity + anticipationThe Five Blessings
Grand foyer transformed into 5 intimate artisan studios — each a 10x10ft enclave with warm lighting, cultural artifacts, master craftsperson at work.
Emotion: Wonder → gratitude → 'I'm truly valued here'The Shared Table
Ballroom revealed — not vast and cold, but divided into 6 intimate 'family rooms' via 8-ft floral walls, warm amber lighting, silk draping lowering ceiling feel. Feels like 6 separate CNY reunion dinners happening simultaneously.
Emotion: Fullness, gratitude, anticipation for next yearFortune Pathway Heritage Gallery
Upon arrival, each guest receives a golden prosperity passport — a premium red booklet embossed with their name in calligraphy. They embark on a 5-station cultural journey through the foyer.
Location: Grand Foyer
Duration: 45-60 minutes
The Journey Stations
Reads guest's zodiac fortune for Year of Horse 2026, stamps passport
Writes guest's name in prosperity script on silk bookmark
Creates guest's family zodiac animal in intricate cut-paper art
Performs personal CNY tea blessing, guest receives rare oolong in silk pouch
Engraves guest's Chinese name on jade-like resin seal (while-you-wait, 8 min)
Experience Zones
Prosperity Gate
Twin 12-ft gold-leafed pillars wrapped in silk, live lion dancers, red carpet
Heritage Reception
8 check-in stations with QR scan, passport presentation by hosts in qipao/changshan
Fortune Master Enclave
Zodiac fortune reading, vermillion stamp on passport
Calligraphy Studio
Elder's brush dancing across silk, name transformed into art
Paper-Cutting Atelier
Scissors transform paper into family zodiac
Tea Ceremony Room
Ritual blessing, rare tea tasting
Seal Carving Workshop
Chisel tap-tap-tap, personalized seal creation
Packaging Pavilion
All treasures arranged in lacquered box with CEO card
Grand Ballroom
6 intimate 'family rooms' via 8-ft floral walls, collective blessing ceremony
Look & Feel
Color Palette
Materials & Textures
Feasibility
Venue
2000 sqm+ indoor venue with foyer transformation capability
Timeline
6-8 weeks production, 3-day load-in
Budget
Premium tier ($400K-$600K estimated)
Critical Path
- Venue confirmation (T-8 weeks)
- Artisan booking (T-6 weeks)
- Passport printing (T-4 weeks)
- Artisan rehearsals (T-1 week)
Risks & Mitigations
Mitigation: Pre-made personalized items backup, double artisan booking
Mitigation: Double stations (10 artisans), parallel tracks, virtual queue system
Mitigation: MC warmth + rehearsal, backup = CEO toast only
Image Prompts
11 NanoBanana prompts for this direction.
Cover Page Image
Style: Conceptual editorial collage, premium magazine art direction
Aspect: 16:9
Premium editorial collage cover for luxury Chinese New Year banking event, titled 'Golden Prosperity Pathway.' Left side: Layered cutouts of elegant b... Stage & Key Visual Design Brief
Style: Conceptual editorial collage + annotations
Aspect: 16:9
Editorial design board for luxury CNY event stage, 16:9 format. Center: Collaged stage elevation view (combination of cutout photos + illustrated elem... Project Overview Image
Style: Editorial collage with journey narrative
Aspect: 16:9
Editorial overview collage for Golden Prosperity Pathway CNY event. Layout: Horizontal timeline flow (left to right = guest journey). Left section: Ar... Concept & Mood Image
Style: Atmospheric moodboard collage
Aspect: 16:9
Luxury moodboard collage for Golden Prosperity Pathway CNY concept. Grid layout: 9 atmospheric images arranged in asymmetric collage. Include: (1) Clo... Key Visual Elements Board
Style: Design system style tile
Aspect: 16:9
Design style tile board for Golden Prosperity Pathway. Layout: Organized grid with clear sections. TOP ROW: Color palette (5 swatches with hex codes -... Stage Concept Design Sketch
Style: Annotated architectural sketch
Aspect: 16:9
Annotated stage design sketch for Golden Prosperity Pathway CNY event. Style: Clean architectural illustration with technical annotations. View: Front...